The MG Windsor EV marks a significant step in MG Motor’s electric vehicle strategy in India, introducing a compelling Crossover Utility Vehicle (CUV) designed for modern urban living. Launched in late 2024, the Windsor EV distinguishes itself with a blend of distinctive styling, a feature-rich interior, and a practical electric powertrain. It is built to provide a comfortable and spacious experience. Key highlights include a striking exterior design with an illuminated MG logo, LED lighting, and aerodynamic contours, while the interior boasts a large touchscreen infotainment system, digital instrument cluster, and premium seating. Under the hood, a 38kWh battery pack powers an electric motor, delivering a claimed range of 332 km suitable for daily commutes and city driving. The MG Windsor EV also prioritizes safety, equipped with multiple airbags and advanced driver-assistance features. With its focus on technology, comfort and electric mobility, the MG Windsor EV aims to cater to the growing demand for sustainable and practical vehicles in the Indian market.
Sculpted Sophistication: The Unmistakable Exterior of the MG Windsor
The MG Windsor EV presents a distinct and modern exterior, characterized by its “AeroGlide” design philosophy, emphasizing aerodynamic efficiency. Its front fascia is defined by a striking split headlamp configuration, complemented by connected LED DRLs and an illuminated MG logo, projecting a contemporary and tech-forward aesthetic. The smooth, flowing lines of its bodywork contribute to a streamlined silhouette, while flush-fitting door handles enhance the vehicle’s clean profile. Notably, the 18-inch alloy wheels lend a premium and substantial presence. At the rear, connected LED taillights further reinforce the car’s modern design language. The overall form factor, with its gently sloping roofline and carefully sculpted surfaces, results in a unique and recognizable appearance, setting the Windsor EV apart in its segment. The design clearly shows that this vehicle was designed from the ground up as an EV.
Windsor's Embrace: Where Comfort Meets Sophistication
The MG Windsor EV’s interior is designed to provide a premium and tech-forward experience. Key highlights include the “Aero-Lounge Seats” with a notable 135-degree recline, emphasizing passenger comfort. A significant feature is the “GrandView Touch Display,” a large infotainment screen that serves as the central hub for vehicle controls and entertainment. The cabin boasts a luxurious feel, often enhanced by “Royal Touch Gold Interior Highlights” and ambient lighting with a wide range of color options. For entertainment, it features a high-quality “9 Speakers Audio System by Infinity.” Connectivity is prioritized with features like wireless charging, Android Auto, and Apple CarPlay. Additionally, the “Infinity View Glass Roof” creates an open and airy atmosphere. Overall, the MG Windsor EV’s interior focuses on combining comfort, technology, and a sense of premium quality.
Windsor: Smart Features, Smarter Driving
The MG Windsor EV distinguishes itself with a compelling blend of technology, comfort, and safety features. At its core, it offers a spacious and luxurious interior, highlighted by available Aero-Lounge seats with a 135° recline, creating an exceptionally comfortable experience. A prominent feature is the impressive GrandViewTouch Display, a large touchscreen infotainment system, complemented by wireless Android Auto and Apple CarPlay, and a premium audio system by Infinity. The vehicle prioritizes occupant safety with standard features like 6 airbags, a 360° surround-view camera, and electronic stability control. Adding to the premium feel are features like a panoramic “Infinity View Glass Roof”, ambient lighting, and ventilated front seats. The MG Windsor EV also boasts advanced connectivity through the MG App Store powered by Jio, offering a range of applications and connected car features. From its stylish AeroGlide design with smart flush door handles to its focus on in-cabin comfort and technological integration, the MG Windsor EV aims to provide a sophisticated and modern electric vehicle experience. It also has an ample boot space of 604l.
Windsor's Hues: A Color for Every Mood
The MG Windsor EV presents a curated selection of four distinct color options, each designed to complement its modern and sophisticated aesthetic. These choices reflect a balance of classic elegance and contemporary flair. First, Pearl White offers a timeless, luxurious appeal, its shimmering finish enhancing the vehicle’s clean lines. Then, there’s Starburst Black, a deep, glossy hue that exudes a sense of power and refinement, perfect for those seeking a bold statement. For a touch of understated sophistication, Clay Beige provides a warm, earthy tone that blends seamlessly with various environments. Finally, Turquoise Green injects a vibrant, refreshing energy, evoking a sense of adventure and individuality. These carefully selected colors allow buyers to personalize their MG Windsor EV, ensuring it reflects their unique style while maintaining the vehicle’s premium character.
Windsor: Your Safe Haven on Wheels
The MG Windsor EV prioritizes safety with a comprehensive suite of features designed to protect occupants. While formal crash test ratings may evolve, MG has equipped the Windsor EV with crucial safety technologies. Standard features include multiple airbags, encompassing front, side, and curtain airbags, providing all-around protection in the event of a collision. Electronic Stability Control (ESC) and Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD) enhance vehicle stability and control during challenging driving conditions. A Tyre Pressure Monitoring System (TPMS) alerts drivers to potential tire issues, contributing to safer journeys. Furthermore, the inclusion of a 360-degree camera and parking sensors aids in manoeuvring and parking, minimizing the risk of low-speed collisions. It is also important to note that the vehicle has features like hill hold control, and electronic parking brake with auto hold. Depending on the model variant, the vehicle could include level 2 ADAS features, which are designed to prevent accidents. These combined features display MG’s commitment to providing a safe driving experience within the Windsor EV.
Premium Features, Accessible Prices: The MG Windsor Lineup
The MG Windsor EV presents a tiered variant structure, designed to cater to varying consumer needs and budgets. It is offered in Excite, Exclusive, and Essence trims. Pricing structures present an innovative battery ownership option. MG has introduced a battery as a service (BaaS) option, alongside the traditional full purchase. The Excite variant serves as the entry point, providing essential features, while the Exclusive trim adds enhanced technology and comfort, notably a larger infotainment display and upgraded alloy wheels. The top-tier Essence variant boasts a comprehensive feature set, including advanced driver-assistance systems and premium interior elements. Pricing reflects these differences, with the Excite variant starting at a more accessible point, and the essence commanding the highest price. It is important to note that MG has implemented a battery rental program, which gives consumers the option to buy the car without the battery, and then pay per kilometer for the battery usage. This creates two distinct pricing structures, one for those buying the complete vehicle, and one for those utilizing the battery rental service. Therefore, consumers should carefully consider their usage habits and financial preferences when selecting a variant and pricing model.